The idea that alcohol makes you more creative is not a new one but has it ever been proven? We recently met up with The Drum contributing editor Dave Birss so when we heard of his recent experiment we felt compelled to look in to it. The premise was simple: split a group of 18 advertising creatives to two groups according to their length of service in...
Read MoreRun, revamp and restructure your way out of boring meetings
Get them wrong (as most people do), and meetings can be boring, stifling beasts that do little for productivity and morale. Done right, they can be invigorating, challenging and inspiring. Take a leaf out of fitness start-up FITiST’s book. Founders Neda Talebian Funk and Caroline Limpert take their meetings out into the real world, pairing business...
Read MoreThe case for creative communication
Communication has become clever and convenient, but is that at the cost of its creative content? We can Skype, call someone for Face Time, send numerous emails and texts. Some of those technological advances help us read facial expression as well as hear what’s being said. But our very communicative lifestyles can lack lustre. Where is the bite? The...
Read MoreHow to ‘creatively interpret’ research
If you’ve ever read a research paper you’ll know that the content can often be dry and sometimes impenetrable. Here at Creative Huddle we read as much relevant research as possible to make sure we’re doing our job properly. But sometimes it does give us a headache. So – when we heard that a small group of people were attempting to...
Read MoreInterview: Assunta Cucca, Tesco.com
Popular for fast-building and prototyping new concepts, hackathons are also great for building a team’s collective creativity. People put their individual skills to use for the benefit of the group, and rally around to produce something tangible before an impending deadline. Getting a group of talented and creative people together in a focused and fun...
Read MoreA Look at Facebook’s Innovation Culture
Facebook has gone from social network newbie to household name with a billion users in less than a decade. It is barely out of the media spotlight and some neuro experts say it could soon be changing our brains. With that much influence in such a short time, it must be doing something pretty creative to keep ahead of the game. What, exactly? Director of...
Read MoreJon Ronson on Brainstorming
Writer and documentary maker Jon Ronson recently turned his analytical eye on brainstorming for Radio 4. I’m a big fan of Ronson so listened along, wondering what angle he would take and what he would uncover. You wouldn’t think that Latvia would be the natural place for such a programme to start, but that’s Ronson’s way. He starts...
Read MoreInterview: Helen Limbrey, IPA Ad School
Finding new creative talent is essential in the advertising world. And for graduates, finding employment within that world can often be tricky – the competition for jobs is fierce. The IPA (Institute of Practitioners in Advertising) Ad School is a chance for agencies to connect early with fresh, driven talent, helping graduates learn more about the...
Read MoreInterview: Katy Cowan, Creative Boom
Katy Cowan, a creative living in Manchester, started her blog Creative Boom in 2009 to celebrate, inspire and support the creative industries. Today she’s built up a following of 40,000 on Twitter and 14,000 on Facebook, and has received support from names as big as the BBC, The Guardian, Adobe, Vimeo, Creative England, the Arts Council and the UK...
Read MoreProblems: How do you solve yours?
When a problem strikes, even the most creative mind can struggle to find the right way around it. The sense of urgency and the fluster of finding the appropriate route to solving a problem can be debilitating barriers. Techniques, strategies and tricks for getting beyond an obstacle are numerous, but they can be a bit daunting. How do you know which to...
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