Generate: Create exciting new ideas


Sometimes getting to Eureka takes serious work.

Outstanding creative thinking is based on seeing things differently to find a fresh approach. Sometimes that’s not easy. If you’ve visited our Understand page, you’ll know that our brains love patterns and habits, so sometimes we need a few tricks up our sleeves.

But how do you start? What techniques can you employ to rev up your creative engine?

If you Google ‘creativity techniques’, you’re presented with endless lists offering hundreds of methods. It can be quite bewildering. The good news is, you don’t have to sift through them all. We found that most were essentially variations on a theme and could be distilled down into five or six key categories, for example:


The way you ask the question determines the type of answers you get, so if you don’t ask the question in a thoughtful way, you’re not going to get interesting answers. Copernicus asked: “What if the Earth is not the centre of the solar system, what if the Sun is?”, giving rise to a whole new way of looking at astronomy.


As Talking Heads frontman David Byrne discovered when he visited Japan, one idea mixed with another idea forms a new idea. This means drawing on varied stimulus and often having the confidence and audacity to form unexpected connections.


Deadlines can focus your mind on creative thinking, but it can also be useful to restrict in other ways – for example Twitter’s 140 character limit forces millions of people to find creative ways of expressing things concisely every day. This is creative thinking inside the box.

You can discover the rest in our workshops. We strongly believe in learning by doing, so these energetic workshops are full to bursting with thinking challenges, games and insightful questions that will take you through the most useful techniques and give your creative muscles a thorough workout. You’ll be able to use these techniques again and again for any creative challenge you face in the future.

Contact us now to see how we can help you generate bigger and better ideas.

Generate: Interesting sites & articles

We curate a collection of relevant content for each of our service areas. Happy reading!

shutterstock_129836540Free Yourself from Conventional Thinking It may seem counterintuitive, but imposing strict limitations on your thinking can be an invaluable way to spark creativity. By enforcing artificial constraints, you are forced to dig deeper to uncover more inventive solutions.
Read more at the Harvard Business Review.
negativeStarting negative may help you be creative Research suggests that prior states of negative emotion can improve subsequent creative activity. Those who routinely dismiss negative thoughts to stay in their happy place may wish to dwell a little longer, as a station on the way to their creative destinations. Read more at BPS Occupational Digest.
associateDiscovery Skills that Distinguish Great Innovators Innovators count on a cognitive skill called “associational thinking”, as the brain tries to synthesize and make sense of novel inputs. It helps innovators discover new directions by making connections across seemingly unrelated questions, problems, or ideas. Read more at Working Knowledge.

Have you seen any interesting articles that you think we should include in this collection? Let us know!