Sometimes getting to Eureka takes serious work.

Outstanding creative thinking is based on seeing things differently to find a fresh approach. Sometimes that’s not easy. If you’ve visited our Understand page, you’ll know that our brains love patterns and habits, so sometimes we need a few tricks up our sleeves.

But how do you start? What techniques can you use to rev your creative engine?

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When your brain needs a jump-start to think different, draw from an arsenal of techniques, from classic tools like SCAMPER to modern elements such as gamestorming and design thinking.


Great stimulus and inspiration can be remarkably effective triggers or catalysts for ideas. Creativity rarely starts in a vacuum, so it’s helpful to have some seeds to grow from.

Divergent Thinking

Getting in an expansive frame of mind to generate many ideas can be the best way to start off a creative project. Don’t judge at this stage, this is all about quantity and possibility.

Problem Solving

There are many strategies and techniques to adopt to solve specific problems – from defining the problem itself to suggesting possible solutions and answers.


Looking into the future – near or far – can stretch our thinking. Analysing trends, new technologies and possible scenarios are all ways of applying foresight to the business of generating ideas.

Thinking Big

Being ambitious, bold and fearless with your ideas can get you to exciting places. Sometimes this is about challenging yourself, setting the bar high and then seeing how high you can jump.

Creativity, robots and jobs

Creativity, robots and jobs

Harold Jarche: “Many jobs are getting automated and disappearing. If nothing is done, there will be severe societal repercussions. In the USA today, 79% of the labour force needs to shift to highly creative work.”

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Six Word Memoirs

One of our favourite short workshop activities is Six Word Memoirs, a simple challenge to craft a creative account of your life in just six words. It’s a great way to get people thinking about creative constraints.

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SuperVUCA, peak creativity, napping and NLP

SuperVUCA, peak creativity, napping and NLP

The problem with acronyms, though, is that they’re often tenuous – in that the initials are often pre-decided. So, following VUCA (Volatile, Uncertain, Complex and Ambiguous) we have the new ‘Super’ VUCA (Vibrant, Unreal, Crazy and Astounding). Not sure about that one.

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