Sometimes getting to Eureka takes serious work.
Outstanding creative thinking is based on seeing things differently to find a fresh approach. Sometimes that’s not easy. If you’ve visited our Understand page, you’ll know that our brains love patterns and habits, so sometimes we need a few tricks up our sleeves.
But how do you start? What techniques can you use to rev your creative engine?
We arrange our content into the following sub-categories:
When your brain needs a jump-start to think different, draw from an arsenal of techniques, from classic tools like SCAMPER to modern elements such as gamestorming and design thinking.
Great stimulus and inspiration can be remarkably effective triggers or catalysts for ideas. Creativity rarely starts in a vacuum, so it’s helpful to have some seeds to grow from.
Getting in an expansive frame of mind to generate many ideas can be the best way to start off a creative project. Don’t judge at this stage, this is all about quantity and possibility.
There are many strategies and techniques to adopt to solve specific problems – from defining the problem itself to suggesting possible solutions and answers.
Looking into the future – near or far – can stretch our thinking. Analysing trends, new technologies and possible scenarios are all ways of applying foresight to the business of generating ideas.
Being ambitious, bold and fearless with your ideas can get you to exciting places. Sometimes this is about challenging yourself, setting the bar high and then seeing how high you can jump.
Amazon’s Prime Air drone delivery service could be operational in the UK “in a few years”, says Amazon UK chief Christopher North. What do you think? Will Prime Air ever get off the ground?Continue reading →
Coca Cola’s latest idea to reduce the impact of their bottles on the environment is certainly innovative. They have brought out 16 bottle caps that can be attached to old bottles, to ensure they can be used long after the drink has been finished.Continue reading →
The problem with acronyms, though, is that they’re often tenuous – in that the initials are often pre-decided. So, following VUCA (Volatile, Uncertain, Complex and Ambiguous) we have the new ‘Super’ VUCA (Vibrant, Unreal, Crazy and Astounding). Not sure about that one.Continue reading →
Some of the world’s greatest inventions were improvements on someone else’s ideas, but when does being inspired by someone else’s work become cheating? This article from Scott Ginsberg on LinkedIn offers some controversial insights into the matter.Continue reading →
The environment we work in has a significant effect on rates of productivity and overall wellbeing, and some companies are going much further than others to achieve the perfect work surroundings.Continue reading →
Do you ever feel that there is so much to achieve that you simply don’t know where to start? For moments like these, Brian Chesky, CEO and co-founder of Airbnb, helps to put things into perspective.Continue reading →