If you’ve ever asked yourself: What is insight? How does it work? You’ll be interested in tonight’s BBC2’s Horizon, which explores new research on the areas of the brain that play an important part in creative thinking. Perhaps surprisingly, it is the slowing down of brain function which helps creativity flourish. Horizon examines how...
Read MoreI spent some time over the past few weeks writing a series of blog posts on brainstorming for Creative Boom (which you can also download as a PDF). (We’re running a series of creative training workshops with Creative Boom). In considering group creativity, I read several research reports and articles claiming that individual thinking is more...
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You know the old saying: give a child a cup and they’ll give you 100 uses for it. Well, it turns out it’s not just a saying – it’s a fact that children are far better at divergent thinking than adults. In his article How Many Uses Are There For A Shoe? Len Brzozowski states: Most adults can generate 10-12 responses before running out of...
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