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Beer for the idea; coffee for the execution

Research

After covering Dave Birss’ experiment on alcohol and creativity recently, we were interested to read Michael Cho‘s prescription to help you decide when it’s best to go for alcohol, and when coffee might be your best bet:

Both coffee and beer (in moderation) have shown to be helpful when you’re working on certain types of tasks, however, you shouldn’t drink either when you need to do detail-oriented or analytical projects like your finances. The increase in adrenaline from caffeine and inhibition of your working memory from alcohol will make you more prone to make mistakes.

The best time to have a beer (or two) would be when you’re searching for an initial idea. Because alcohol helps decrease your working memory (making you feel relaxed and less worried about what’s going on around you), you’ll have more brain power dedicated to making deeper connections.

The general consensus across caffeine studies is that it can increase quality and performance if the task you are doing seems easy and doesn’t require too much abstract thinking.In other words, after you have an initial idea or a plan laid out, a cup of coffee can help you execute and follow through on your concept faster without compromising quality.

Read the full post at: Coffee vs. beer: which drink makes you more creative? — What I Learned Today — Medium.

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