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Insights & Resources

Read our latest thinking on collaboration, teamwork and creativity.

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Collaboration Playbook

Our free Collaboration Playbook features over 20 great ideas for fostering collaboration in your team. This jam-packed guide includes insights from Google, IDEO, Deloitte, Apple and more.

LATEST INSIGHTS

The Elephant and the Rider

The Elephant and the Rider

Psychologist Jonathan Haidt introduced a useful analogy for thinking about behaviour change. Haidt argues that we have two sides: an emotional side (the Elephant), and an analytical, rational side (its Rider). Haidt’s analogy has it that the Rider is rational and can therefore see a path ahead while underneath him, the Elephant provides the power for the journey. However the Elephant is irrational and driven by emotion and instinct.

What should we do to keep in control of the Elephant? As the rational Rider we might know where we want to go, but we need to motivate the Elephant by tapping into emotion.

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Case Study: ThinkBDA

Case Study: ThinkBDA

Based in Buckingham, this 25-strong ambitious, fast-growing digital design agency approached us to create a bespoke year-long programme in 2015. The programme, entitled ‘Learn more than is normal’, included a range of elements designed to produce change: in behaviour and, crucially, in results…

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Highlights from our #creativehuddle on neuroscience

Highlights from our #creativehuddle on neuroscience

We hold a regular #creativehuddle Twitter chat each Tuesday from 12-1pm UK time. On Tuesday 24th November our #creativehuddle considered the neuroscience around creativity, asking participants what they know about our brain and why it’s important. A highly interesting Twitter chat ensued – here’s a summary of the highlights.

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Creative, meaningful work is the goal. For everyone.

Creative, meaningful work is the goal. For everyone.

If you didn’t need to earn money, what would you do? You’d be on a permanent holiday, with all the free time in the world. It would be amazing for a while. Lots of travelling, seeing the world. But after a year or so you’d get bored. You’d have to find something to do to keep yourself busy, something to give your life meaning.

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