Sir Martin Sorrell founded WPP, the world’s largest advertising corporation, in 1986 and has been Chief Executive ever since. He oversees a workforce of 162,000 in 3,000 offices across 110 countries worldwide. He argues that creative talent and business acumen have become mutually exclusive – and that this needs to change.
Roger Martin’s work falls into five main categories – Integrative Thinking, Business Design / Design Thinking, Strategy, Corporate Social Responsibility and Country Competitiveness. Martin has been a long term advocate of the concept of design thinking, and argues that chief executives need to ‘learn the language of design’.
Linda Hill is the Wallace Brett Donham Professor of Business Administration at Harvard Business School. She works in the areas of leadership development, talent management, leading change and innovation, implementing global strategies, and managing cross-organisational relationships.
We can thank Harvard Business School’s Professor of Business Administration and Director of Research for some of the most extensive studies into creativity and the workplace. Teresa Amabile argues that rather than trying to ‘manage’ creativity, we should instead focus on ‘managing for’ creativity.
Seth Godin is the author, marketer and entrepreneur who gave us permission marketing, ideaviruses, purple cows and the dip. With the most popular marketing blog in the world and his own experience of getting published, getting rejected and building businesses, Godin’s advice is a readily available form of gold dust.
Sir Ken Robinson’s ambition is to teach the world to understand creativity. This, he believes, would address many of society’s ills. Attacking the flaws in the education system would cut off creative stagnation at its root, reinforce business strength and promote innovation. With over 200m views of his TED talks, people are listening.
Gary Hamel is author of The Future of Management , visiting professor at London Business School, co-founder of the Management Innovation eXchange (MIX), and has been described by The Wall Street Journal as ‘The World’s Most Influential Business Thinker’. He currently ranks 15th in the Harvard Business Review’s list.
Peter Drucker was a management consultant, famously known for contributing to the foundations of the modern business corporation and inventing the concept of management by objectives, where employees all agree to work towards set objectives for the company. He also drew up five principles of innovation.
Harvard Business School Professor, author of ‘The Innovator’s Dilemma’ and disruptive innovation theorist, Clayton Christensen’s advice is founded on his belief that creativity can be taught. He doesn’t stake his claim lightly, investing years of research with counterparts to produce ‘The Innovator’s DNA’.