Keeping things the same, maintaining the “status quo”, is thought by many to be the safe option. However, life is full of examples of this kind of inertia actually being the high risk option.
Its important we examine how and why we make decisions. Often, information that doesn’t fit needs to be dealt with, and the quickest solution is to reject or distort it. This is known as confirmation bias.
For a work to be truly creative, it has to depart from the status quo at some point. That departure from certainty makes many people uncomfortable. When that certainty is challenged, a bias against creativity develops.