Pete Gomori, Senior Brand Manager at Futureproof says: keep your eyes open. The more you’ve seen and remembered, the more sparks you can create, and the more great ideas you can be at the heart of.
This Christmas remember that what we believe matters, perhaps more than what is literally true, because what we believe will shape our perceptions, what we perceive will create meaning and meaning will shape our actions.
“Let’s see what curiosity can do.” So begins Honda’s latest advertising campaign Honda Hands, which shows the remarkable imagination and curiosity of Honda’s engineers and designers.
Never grow up. Play the fool. Goad. Shock. Laugh. Trip over something that isn’t there. Try something. And never be afraid to fail. That failure is useful too. It’s just another building block.
I’m reminded of how children think – they question everything. Always asking why this and how that. So, when you’re stuck on some creative task – just ask yourself, what would an eleven year old do?