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Creative Process: Roland Harwood

Creativity & Innovation

rolandRoland Harwood is co-founder of 100%Open, a specialist open innovation agency that helps large organisations create value by innovating with others.

Do you follow a creative process?

Very loosely, yes.

Do you use any tricks or techniques to come up with ideas?

Random words, consulting my pillow, Oblique Strategies cards, inverting assumptions etc.

What’s the best idea you’ve had recently? Tell us where you were, what you were doing, where you found inspiration.

Most of my best ideas occur to me in the middle of the night or whilst cycling.

How did you develop your idea?

Sleep and cycle, and then discuss it/share it, or write it down quickly before it disappears.

Did you get any feedback or test your idea on anyone? Who did you ask?

I usually bounce it off friends and colleagues or push it out through twitter.

What was the hardest part of developing your idea?

The first step is always the hardest, so making time to do something/anything is always the biggest hurdle.

Tell us about an idea of yours that didn’t work. What happened?

Too many to mention. In terms of what happened, probably very little. But that’s all part of the process

Where / when do you feel most creative?

Sitting at a piano with time on my hands (and a small audience)

Does technology help or hinder creativity?

Usually the latter, but occasionally the former

Do you use group brainstorms? If so, how do you run them?

Yes sometimes. Usually very quickly, and getting people to think independently first to avoid groupthink.

What’s the biggest challenge facing creative people?

Focus on making decisions and getting stuff done.

Can creativity be taught?

No but it can be acquired with time, love and experience

Who is the most creative person you know?

My business partner, David Simoes-Brown, and he drives me nuts 😉

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