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Creative Reading Matter #4


We read a LOT. Here’s the best stuff we’ve found recently:

From Scientific American – The Real Neuroscience of Creativity:

The latest findings from the real neuroscience of creativity suggest that the right brain/left brain distinction is not the right one when it comes to understanding how creativity is implemented in the brain. Creativity does not involve a single brain region or single side of the brain.Instead, the entire creative process– from the initial burst of inspiration to the final polished product– consists of many interacting cognitive processes and emotions. Depending on the stage of the creative process, and what you’re actually attempting to create, different brain regions are recruited to handle the task.

From The New York Times – I’m Thinking, Please be Quiet:

Every time a siren shrieks on the street, our conscious minds might ignore it, but other brain regions behave as if that siren were a predator barreling straight for us. Given how many sirens city dwellers are subject to over the course of an average day, and the attention-fracturing tension induced by loud sounds of every sort, it’s easy to see how sensitivity to noise, once an early warning system for approaching threats, has become a threat in itself.

From Dave Seah – The “Visual DNA” Personality Test:

I came across this personality test at Visual DNA on a friend’s Facebook page, and it’s unusual in that it asks you to pick images that appeal to you. You go through the test picking the images that appeal to you most, based on the question. At the end of it, you get a nice PDF that summarizes all the traits that you might have. Here’s a link to my results.

From The Economist – In Praise of Laziness:

There is a never-ending supply of business gurus telling us how we can, and must, do more. Sheryl Sandberg urges women to “Lean In” if they want to get ahead. John Bernard offers breathless advice on conducting “Business at the Speed of Now”. Michael Port tells salesmen how to “Book Yourself Solid”. And in case you thought you might be able to grab a few moments to yourself, Keith Ferrazzi warns that you must “Never Eat Alone”.Yet the biggest problem in the business world is not too little but too much—too many distractions and interruptions, too many things done for the sake of form, and altogether too much busy-ness. The Dutch seem to believe that an excess of meetings is the biggest devourer of time: they talk of vergaderziekte, “meeting sickness”. However, a study last year by the McKinsey Global Institute suggests that it is e-mails: it found that highly skilled office workers spend more than a quarter of each working day writing and responding to them.

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