This post is from Fabiana Giovanetti, who attended one of our open workshops. She has generously given permission for it to be republished here. Find out more about Fab at http://diaryofawittychick.com and follow her on Twitter @fab_electra.
How could you brand your product or service to appeal to Stephen Fry? Make it witty, make it relevant, and tap into his curiosity.
This little exercise won my heart last Monday, when joining James Allen from Creative Huddle and six strangers in a white spacious room in Farringdon. The ‘ Bootcamp for Creative Campaigns’ was a whole-day workshop in which learnings and practical skills combined in an intense, yet really insightful experience (let’s not forget the Mock the Week videos!)
There are so many courses on websites such Eventbrite, Billetto, Lynard and more, that the saturation of the market makes it difficult to actively skim and choose what’s best for you. The open topic of ‘Creative Campaigns’ can apply to anything from business models to B2B markets, with the risk of becoming too broad. However, the fact of being such a small group of individuals allowed us to brainstorm, confront with others on our campaigns and ultimately present them to the rest of the room.
From my tactical position right in front of the biscuit tin (say nothing) I managed to learn a lot on different matters. If I had to sum up three key points I took home with me last week, these would be my top tips.
1. Make time for your ideas
Make some creative time and be strict with yourself. Let’s be honest, most of us are professional moaners, and keep complaining about how many things are stopping us from applying our full potential on most of our ideas, projects and such. The truth is, in 24h we manage to make ourselves busy with too many Buzzfeed quizzes, and yet we don’t make time for our ideas. People spend only 25% of their time at work creating and only 25% feel that they are living up their creative potential. I am a runner, and when you are stuck with your screaming calves for 1h and 15mins you tend to let your mind fly in order not to think about your body rioting from within. Now ask yourself, are you making time for your ideas? Find and develop you creative surroundings.
2. The idea is not the most important thing, but the way you deliver it
My dear friends, it is time to stop looking over the fence. I am not saying to offer the competition your 5-year business plan. However,on the long run it becomes exhausting, and you miss out on invaluable feedback from both your prospects and your competitors (you’d be surprised!). Ideas take a long time to develop – there are websites suggesting up to 163 creative techniques to make your ideas more effective. But hey, we don’t need 163, even just three done right can make the difference. Get your thoughts down on paper and then use unexpected techniques in order to get new ideas out of them.
3. The Audience of one
Define a persona and try to communicate with them, ask yourself how could you brand your service to appeal to a set persona? The real deal is defining how could to encourage more people to recommend your product or service, which ultimately means asking yourself (and others) a lot of questions. Get to know how to make the most of the people around you. Remember your customers? Well, they are not only the people buying your products, but also crowd sourcing, your megaphone, your network and problem solvers. How can you use your consumers for your own benefit?
There would be so much more to be said, for now I suggest you to keep an eye out for Creative Huddle’s new events. The guys are hosting a new event on How to Build a Creative Company. If you go down, remember to get to the yellow biscuit tin!