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The Importance of Smart Creatives

Leadership

I’m currently reading How Google Works, by Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg. A recurring theme in the book is that of Smart Creatives, people who combine technical knowledge, business expertise and creativity.

Google’s advice for what to do with a smart creative, when you hire one (and hiring is the most important thing you will ever do, according to Schmidt and Rosenberg): Create an environment where they can thrive at scale. This means paying close attention to culture, working in small teams and giving them lots of freedom and clear communication.

The book is excellent, full of practical advice and real-life anecdotes from inside Google. This Slideshare is a great introduction to the content:

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