Case study

Client relationships workshop for a marketing agency

We ran a two-hour workshop to help a marketing agency generate ideas and share experiences to build better client relationships and team morale.

Exploring the ingredients of great client relationships

Sharing best practice and experience to reach new levels of client service and expertise

We worked with a marketing agency to deliver a short workshop as part of their annual away day. We arranged the 25 participants into small groups and invited them to share hints and tips with each other on how to build effective client relationships.

Discussion points included: how to build rapport, how to consistently offer a high quality service, how to remain innovative over the course of a long-term retainer contract, and how to effectively manage the client-agency dynamic.

After each discussion the groups presented back their conclusions to the wider team, and a Creative Huddle facilitator invited comments and feedback, drawing out useful ideas for concrete actions the agency could take in the future.

The activities were designed to help team members engage in cathartic and encouraging conversations, revealing coping strategies, tools and techniques to provide a consistently high level of client service and to deal effectively with the intense levels of pressure this often creates.

“Thank you for helping us with the session yesterday – I felt that we got some good results!”

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