Creative Leader

Inspire and motivate teams by creating a compelling vision, and building trust, credibility and resilience.

Why it’s important

Creative leaders excel at identifying employees with a creative spark, energy and vision. They motivate, reward and recognise creative behaviour and help colleagues learn from failure.

Building a great company takes more than a narrow focus on profits and bottom lines, it requires developing a vision that your workforce can believe in. Creative leadership is about thinking differently and inspiring others.

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it. – David Ogilvy

What you will learn

This workshop helps participants develop their own approach to creative leadership by discussing the following points:

  • What makes a creative person?
  • How and why creative people perform
  • How to lead creatively
  • How to lead creative people
  • How to build a creative culture

Outcome: participants gain an understanding of the key concepts relevant to creative leadership and consider how to apply this to their own practice.

“The workshop was fantastic and offered the attendees a more detailed insight into creativity than I think they ever appreciated ahead of the event. Very well read and knowledgeable, and able to capture and educate on such an abstract topic in a very concise and understandable way for a range of personalities.”

Gareth Jones, Welsh Innovation Centre for Enterprise

Available formats

In-house workshop

Our 90 minute or three-hour workshops help people gain confidence in their natural creative abilities and learn practical tools and techniques.