Creative Leader

Inspire and motivate teams by creating a compelling vision, and building trust, credibility and resilience.

Why it’s important

Creative leaders excel at identifying employees with a creative spark, energy and vision. They motivate, reward and recognise creative behaviour and help colleagues learn from failure.

Building a great company takes more than a narrow focus on profits and bottom lines, it requires developing a vision that your workforce can believe in. Creative leadership is about thinking differently and inspiring others.

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it. – David Ogilvy

What you will learn

This workshop helps participants develop their own approach to creative leadership by discussing the following points:

  • What makes a creative person?
  • How and why creative people perform
  • How to lead creatively
  • How to lead creative people
  • How to build a creative culture

Outcome: participants gain an understanding of the key concepts relevant to creative leadership and consider how to apply this to their own practice.

“The workshop was fantastic and offered the attendees a more detailed insight into creativity than I think they ever appreciated ahead of the event. Very well read and knowledgeable, and able to capture and educate on such an abstract topic in a very concise and understandable way for a range of personalities.”

Gareth Jones, Welsh Innovation Centre for Enterprise

Available formats

In-house workshop

We’ll work with you and your team to deliver a bespoke workshop that’s tailored to your requirements.

Open workshop

We run regular ticketed three-hour open workshops suitable for individuals or small groups of colleagues.

Online toolkit

Our collection of tools and techniques includes video guides and worksheets, and can be used alone or with a team.

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