Facebook has gone from zero to a billion users in less than a decade. With that much success in such a short time, it must be doing something pretty creative to keep ahead of the game. What, exactly?
Agile Creativity is a relatively new way of thinking about the creative & innovation process, inspired by the digital world and championed by Google, as they look to align “the brilliance of Silicon Valley with the brilliance of Madison Avenue”.
Whether you are making a prototype, launching a campaign or unveiling a service, the new winning formula is to build it swiftly to get it out in front of consumers. If it’s a failure, fail fast, pick up the pieces and move on.