What’s the secret behind Elon Musk’s creative thinking skills? The answer is that he uses a creative thinking technique called “first principles“.
Cooking is a creative process and – for most of us at least! – one that involves a fair bit of trial and error. Few would argue that celebrity chef Jamie Oliver is a hugely creative cook. He’s also a serially successful business phenomenon, although he would be first to admit that his approach has benefited from a fair bit of trial and error too.
Serial entrepreneur Elon Musk swears by first principles thinking. Musk, founder of online payments giant PayPal, space transport services company SpaceX and electric car maker Tesla says first principles thinking enables him to dig deep into problems and get to fundamental truths that lead to new ways of doing things.