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Brian Chesky

SuperVUCA, peak creativity, napping and NLP

The problem with acronyms, though, is that they’re often tenuous – in that the initials are often pre-decided. So, following VUCA (Volatile, Uncertain, Complex and Ambiguous) we have the new ‘Super’ VUCA (Vibrant, Unreal, Crazy and Astounding). Not sure about that one.