Eric Ries is the author of The Lean Startup, a business book detailing methods popular with Silicon Valley startups for rapidly testing new business ideas. For the past two years he’s been advising GE…
Life, it seems, is essentially unpredictable. Even experts are pretty rubbish at predicting things. Consider research conducted by Philip Tetlock who undertook a two decade study into experts and what they knew or, indeed, didn’t.
Whether you are making a prototype, launching a campaign or unveiling a service, the new winning formula is to build it swiftly to get it out in front of consumers. If it’s a failure, fail fast, pick up the pieces and move on.