Our friend Johnnie Moore recently wrote about the McGurk Effect, looking at how what we what see influences what we hear. Take a look at the video - it makes quite compelling viewing, doesn't it! There is a process taking place in our brain every time we talk with...
The natural tendency for a first-time entrepreneur is to fall in love with an idea and then look for friends and colleagues to support it. Instead, seek out the most critical opinions of your plan that you can find.