Saatchi & Saatchi CEO Kevin Roberts thinks “this idea that creatives can’t lead is bogus”. He thinks Elon Musk is the epitome of creative leadership. We agree – here’s our profile of the man himself.
The problem with acronyms, though, is that they’re often tenuous – in that the initials are often pre-decided. So, following VUCA (Volatile, Uncertain, Complex and Ambiguous) we have the new ‘Super’ VUCA (Vibrant, Unreal, Crazy and Astounding). Not sure about that one.