Little Bets

Creative Process: David Burkus

David Burkus is the author of The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas. He is also founder of LDRLB and assistant professor of management at Oral Roberts University.

The Importance of Curiosity

“Let’s see what curiosity can do.” So begins Honda’s latest advertising campaign Honda Hands, which shows the remarkable imagination and curiosity of Honda’s engineers and designers.