Susan Greenfield

Why is it so hard to switch off?

It’s clear that switching off email and mobile phones helps us focus on creative thinking. So why don’t we do it more? This post looks at some of the reasons why and suggest ways of beating your online addiction.

A Look at Facebook’s Innovation Culture

Facebook has gone from zero to a billion users in less than a decade. With that much success in such a short time, it must be doing something pretty creative to keep ahead of the game. What, exactly?