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WeWork’s vision for the future of work

Organisational Culture, Workspace Design

In the New York Times, an in-depth profile of Adam Neumann and his $20 billion WeWork empire. It’s a compelling vision of the future of work: one of the company’s newest locations, Dock 72 in Brooklyn, New York, “will be the kind of place you never have to leave until you need to go to sleep.”

According to the article, “There will be an enormous co-working space, a luxury spa and large offices, for other companies like IBM and Verizon, that are designed and run by WeWork. There will be a juice bar, a real bar, a gym with a boxing studio, an outdoor basketball court and panoramic vistas of Manhattan. There will be restaurants and maybe even dry cleaning services and a barbershop.”

“How do you change the world?” asks Neumann. “Bring people together. Where is the easiest big place to bring people together? In the work environment.”

WeWork isn’t just targeting startups and freelancers – it’s also vying to be an option for big corporations seeking space for thousands of employees. The company is also building up its WeLive brand: complexes of fully furnished apartments rented out on a short-term basis.

“Once you choose to enter a WeWork, you choose to be part of something more ‘we’ than ‘me,’” says Neumann. “People start coming together. They’ll see each other in the elevator, they talk in the stairways. There’s a thousand other things they do.”

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