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No Wrong Answers: Therapy for Frustrated Creatives


Creativity is an interesting skill. We all have it. We can all be creative in the same way as we can all dance. It’s innate. A core skill as a human being. But then, if we all have this capacity, what does it mean to be a creative?

I was given to ponder this question when I attended James’ Creative Leadership workshop a couple of weeks ago. We discussed what it meant to be creative and what separates creative people from non-creative types, or at least those who don’t appear to be creative.

I considered my own feelings about creativity and realised something; I am not creative because I am necessarily endowed with more creative capability but because I am endowed with, or cursed with depending on your point of view, a great need to be creative.

The creative act isn’t something I do because I am skilled at it, it’s something I have a need for. Case in point, I recently wrote an email requesting a meeting room in the style of a Dr. Seuss poem. I play with words, make up games, invent new ways to time eggs, try to come up with better ways to run Karaoke nights. I do all this in my head all of the time, and I often bang on to people about it. I am essentially driven to creativity the way that a dancer is driven to dance. Creativity isn’t a gift; it’s an addiction.

And unless one gets a good outlet for ones creative urges it can be a fairly dangerous one. Creativity is playfulness at work. It’s questioning, toying and noodling. It’s dabbling and tinkering. And the devil makes work for idle creatives. A frustrated creative is bad news for everyone. We get cranky, obstructive and difficult. We are just as adept at creating problems as we are at creating solutions, you see.

That’s why I invented No Wrong Answers.

No Wrong Answers is my solution to the problem of not having enough opportunities to just be creative for the sake of it. To let the intellect play. And it takes place in a pub. It’s a pub quiz with a difference: instead of trivia and general knowledge each round is a creative challenge and points are awarded for the most creative responses.

I am running the pilot of No Wrong Answers on the 25th of this month at the Union on George Street, Marylebone, London. It’s a small affair because I need to beta test a few ideas and get lots of feedback, but I’d love to invite along a handful of other frustrated creatives to help me.

If you’re interested, please drop me an email at [email protected] and I’ll pop your name on the invite list. Spaces are limited so please let me know soon if you’re interested.

It’s free, of course, but you will be asked to provide your own booze. Good job it’s in a pub really.

Photo credit: Steve Jurvetson

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