About us

We are a small core team, with a wider group of carefully chosen associates. Our aim is simple: to help people learn how to think and work creatively.

Here’s why Creative Huddle is different:

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We take a deep professional interest in creativity and factors affecting it

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We’re focused and committed to quality – long term, it is our aim to be world leader in what we do

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We do it because we love it

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We won’t fall for ‘sexy science’ or grand claims – we are rigorous in our research

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We’re always looking to learn and pass it on

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We commit to helping clients develop and to making it last

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We build in actual projects & problems – so you can be sure our learning is practical and results are tangible

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We’ll continue to interact with you after the project, because we care about lasting results.

Creative Huddle was founded by James Allen in 2011. James has over two decades of experience in business, and has grown Creative Huddle into an industry leader, working with clients including American Express, HarperCollins, NBCUniversal and Procter & Gamble.

James is known for his straightforward, clear and practical approach. By asking insightful, active questions, and suggesting relevant, effective solutions, James helps his clients focus on their priorities and get results.

James believes creative thinking is the most valuable skill in today’s workplace – to create new products and services, to out-think the competition, and to work smarter with the time and resources available to us.

 

Testimonials

Read some of the nice things that past clients have had to say about our work:

“I attended with my team, and we all found it very useful to take time out of our busy diaries to think about the art of ideation.”

Angela Maurer, Tesco.com

“I’d highly recommend Creative Huddle – they’re easy to work with, know their stuff and are passionate about what they do.”

John Athanasiou, HarperCollins

“A highly interactive session, full of energy, insightful ideas and new ways of working. I have no hesitation in recommending.”

Jane Hague, Excel London

“Creative Huddle led us through some of the leading thinking in creativity and got us all engaged in hands on activity specifically aimed at developing new ideas to solve the most important challenges we face.”

Russell Findlay, London Youth Games

“After the session, my colleague and I couldn’t stop talking about the new ideas we had generated in our heads, all of which happened in such a short period of time. I would recommend Creative Huddle to any company who have reached a creative stalemate.”

Heidi Swain, University of Sussex

“James delivered a great workshop, allowing plenty of space for discussion and pitching it well for senior leaders. Allowed us to view creativity through the lens of our work at NatCen.”

Kandy Woodfield, NatCen

“We gave James plenty of information about our objectives and goals. He used this information to totally tailor the programme around our team and the individuals in it.”

David Knowles, ThinkBDA

“I would recommend Creative Huddle in driving practical tools and techniques at a good price point and have no hesitation in recommending them.”

Jo Taylor, TalkTalk

“James has great integrity, is down to earth and a really nice guy too. He brings a practical and clear approach to creativity tools and techniques, and strips out the mystique and the b*llsh*t which is no small accomplishment. “

Roland Harwood, 100%Open