About us

Boosting collaboration for 10 years

We’ve designed and run hundreds of meetings, workshops, brainstorms, focus groups, strategy offsites, team building events and conferences.

About us

Boosting collaboration for 10 years

We’ve designed and run hundreds of meetings, workshops, brainstorms, focus groups, strategy offsites, team building events and conferences.

Our approach to collaboration

A team is greater than the sum of its parts.

We’re called “Creative Huddle” because that’s our vision of a really successful facilitated session: team-based, high energy events of any size that help people collaborate effectively by generating ideas, solving problems, sharing opinions and making decisions.

People seem to like the name – a Creative Huddle implies togetherness, trust and of course creativity. It’s all about helping you think and work better, together.


Get your team together to harness their collective strengths and perform at their best. We’ll help you build team trust, cohesion and communication and get everyone working together to deliver high-calibre results.


Our meetings, workshops and conferences are nothing like the boring brainstorms and maddening meetings many people are subjected to every day. We keep the energy high to build motivation, momentum and dynamic ideas and solutions.


No more unproductive brainstorms, no more meetings that fail to get through the whole agenda, no more conferences where the content is immediately forgotten. We know that results and outcomes matter, so we always design with this in mind.

Creative Huddle worked alongside our creative director to build a highly engaging session that filled our leaders with ideas and inspiration. I’d highly recommend Creative Huddle – they’re easy to work with, know their stuff and are passionate about what they do.

John Athanasiou

Director of People, HarperCollins

Our team

We’re a small core team with a wider network of trusted associates, with many different talents and backgrounds. We’ll propose the most suitable facilitator(s) to work with you depending on the precise nature of your project.

Our UK-wide network

James Allen, founder and lead facilitator

James has facilitated brainstorms, meetings, focus groups, strategy workshops, team building events and conferences for a range of clients, from corporate household names to creative agencies and startups. He’s worked on many kinds of projects with groups of varying sizes and backgrounds.

James’s workshops are filled with field-tested tools and techniques to prompt and provoke participants into fruitful discussions and new ways of thinking. He’s an avid collector of tools and approaches from the worlds of facilitation, innovation, design thinking, brainstorming and decision-making, to help individuals collaborate effectively.

James is a member of the International Association of Facilitators, and we affirm and apply the IAF’s Statement of Values and Code of Ethics, the only global professional standard for facilitation practice.

How do we work?

Contact us to tell us about your objectives. We’ll listen to your brief and ask you some clarifying questions, then get back to you with a bespoke proposal.

Tailored to you

We’ll work closely with you to understand your team dynamics and the nuances of your project. We’ll talk you through our recommendations as a result, and you’ll have the chance to ask as many questions as you like and guide us through your vision of what you want to achieve. No two assignments are the same.

On your terms

If you have a suitable space, we can hold your event wherever you like. Or, some clients ask us to suggest a creative venue from our extensive database of great spaces. Whilst we might make recommendations depending on your brief, our events can be held at any time of day, for any number of people, and for any length of time.

A collective effort

One of the best things about a facilitated event is that they enable the team leader to get fully involved as a participant, and this is the reason many clients give for getting us involved. By inviting us in to design the session and facilitate it, everyone can contribute equally and harness the collective creativity and brainpower of the team.

“My team and I had a training session with James to improve our creative problem solving and team work in general. We found the day hugely beneficial and left with loads of practical actions to follow up on. The feedback from the team has been very positive and I would be very happy to use James again.” Lena Koskela

Head of Planning, Viasat World

Call us today about your project on 0800 0842618.

Or if you prefer, fill out our contact form with as many details as you like, and we'll get back to you pronto.