About us

Boosting collaboration for 10 years

We’ve designed and run hundreds of meetings, workshops, brainstorms, focus groups, strategy offsites, team building events and conferences.

Our approach to collaboration

A team is greater than the sum of its parts.

“Alone we can do so little; together we can do so much.”

– Helen Keller

Creative Huddles

We’re called “Creative Huddle” because that’s our vision of a really successful facilitated session: team-based, high energy events of any size that help people collaborate effectively by generating ideas, solving problems, sharing opinions and making decisions. People seem to like the name – a Creative Huddle implies togetherness, trust and of course creativity.

A Creative Huddle can be whatever you want it to be. They’re all about helping you think and work better, together.


Get your team together to harness their collective strengths and perform at their best. Creative Huddles build team trust, cohesion and communication and get everyone working together to deliver high-calibre results.


Creative Huddles are nothing like the boring brainstorms and maddening meetings many people are subjected to every day. We keep the energy high to build motivation, momentum and dynamic ideas and solutions.


A facilitated Creative Huddle keeps everyone’s thinking on track, laser-focused on the objective at hand. No more unproductive brainstorms, no more meetings that fail to get through the whole agenda, no more broadcast-only conferences where the content is immediately forgotten. Results and outcomes matter.

Creative Huddle worked alongside our creative director to build a highly engaging session that filled our leaders with ideas and inspiration. I’d highly recommend Creative Huddle – they’re easy to work with, know their stuff and are passionate about what they do.

John Athanasiou

Director of People, HarperCollins

Our team

We’re a small core team with a wider network of trusted associates.

James Allen, founder and lead facilitator

James has facilitated brainstorms, meetings, focus groups, strategy workshops, team building events and conferences for a range of clients, from corporate household names to creative agencies and startups. He’s worked on many kinds of projects with groups of varying sizes and backgrounds.

James’s workshops are filled with field-tested tools and techniques to prompt and provoke participants into fruitful discussions and new ways of thinking. He’s an avid collector of tools and approaches from the worlds of facilitation, innovation, design thinking, brainstorming and decision-making, to help individuals collaborate effectively.

James is a member of the International Association of Facilitators, and affirm and apply the IAF’s Statement of Values and Code of Ethics, the only global professional standard for facilitation practice.

How do they work?

Contact me to tell me about your objectives. I’ll listen to your brief and ask you some clarifying questions, then design a suitable session (or series of sessions). 

Tailored to you

I’ll work closely with you to understand your team dynamics and the nuances of your project. I’ll talk you through my recommendations as a result, and you’ll have the chance to ask as many questions as you like and guide me through your vision of what you want to achieve. No two Creative Huddles are the same.

On your terms

If you have a suitable space, we can hold the Creative Huddle wherever you like. Or, ask me to suggest a creative venue from my extensive database. Whilst I might make some recommendations, Creative Huddles can be held at any time of day, for any number of people, and for any length of time.

A collective effort

One of the best things about Creative Huddles is that they enable the team leader to get involved as a participant rather than as an organiser. By inviting me in to design the session and facilitate it, everyone can contribute equally and harness the collective creativity and brainpower of the entire team.

Call us today about your project on 0800 0842618