This Harvard Business Review video neatly explains the concept of Marketing Myopia, first coined by ex HBR editor Theodore Levitt.
People don’t really want a quarter-inch drill, said Levitt, what they really want is a quarter-inch hole.
The video explains how rail companies failed to see that they were really in the transport business (so should have started developing cars and other modes of transport) and warns energy companies not to focus too much on oil at the expense of developing other sources of energy.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
