Focus Groups

Professionally-run focus groups to generate valuable opinions and insights

Our smoothly facilitated focus groups will reveal useful insights and feedback to help you and your project succeed.
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Insights you can trust

Our impartial facilitation ensures your focus group participants can share their insights and opinions through carefully structured but flexible discussions

How it works

We'll work closely with you to design and facilitate successful focus group sessions for your research project. We'll learn and understand your brief fully, carefully crafting questions and discussion prompts to elicit useful, actionable feedback and insights.

Carefully designed and facilitated

We'll work with you to design a focus group that flows logically and seamlessly so everything is covered.

We'll facilitate your focus group in an engaging, inclusive way, encouraging participants to share their insights and opinions in a safe, welcoming atmosphere.

We're experienced in working with a wide range of participants, across many industries and topics, so we can quickly adapt to your precise requirements and the nature of your group.

Insights you can act on

There's no point spending several hours deep in discussions if it doesn't result in any actionable insights. We'll help you uncover barriers and blockages, tease out positive and negative feedback, reveal deeply held opinions and biases, and provoke fresh ideas and suggestions to help with your research project.

Extra services

For sourcing participants, we can work with you to research and engage companies that provide people from the right demographic and interests.

Once the focus groups are completed, we can compile the output into a concise, actionable report to your specifications.

Sample Outlines

You might like one of these "off the shelf" workshops, or we can use one as a starting point to create a bespoke workshop to suit your group.

Quality Service

Here's what you can expect when you work with us:
A Clear Agenda

A Clear Agenda

A well-designed agenda is a beautiful thing. We'll work with you to make sure the important points and topics are included, with the best approach for each to achieve the outcomes you need. We'll guide you on how much time is needed - never taking more than is necessary - and what can realistically be achieved.
Expert Facilitation

Expert Facilitation

When the day comes, we’ll carefully and skilfully guide your participants through a series of sessions and discussions to achieve your aims. We design sessions to keep the engagement and energy high, making sure everyone gets the chance to contribute. We’ll wrap up with key points and actions, and can record everything in a report afterwards if required.
Tangible Outcomes

Tangible Outcomes

We'll work closely with you to understand the outcomes you need from the session and work towards these, to help you drive your project forward with key deliverables, decisions, stakeholder support, actions, measurement criteria, roles, responsibilities and deadlines.

Great Collaboration

We'll get your group working together effectively
New Ideas

New Ideas

Fresh thinking might be needed to tackle some of your trickier objectives or most pressing problems.
Planning

Planning

Most plans don't play out just as we expect - so it's important to regularly revisit those plans and adjust / prioritise accordingly.
Team Communication

Team Communication

Establish rules and best practices for delegation, feedback and knowledge sharing within the team.

Tools & Techniques

We can draw from a variety of approaches to help you achieve your objectives. Here are just a few examples:
Absolute Beginner

Absolute Beginner

We can sometimes be weighed down by the "curse of knowledge", believing we know everything about a role or problem. Instead, tap into the beginner's mindset by imagining today is your first day in your current role. How would the new you approach things differently?
Perspectives

Perspectives

Looking at a problem from different angles or vantage points can change how it is perceived and interpreted. This might mean taking on a different persona, or changing your thinking style slightly. This activity helps participants look at their work from the perspective of others.
Looking Ahead

Looking Ahead

A future-focused session that asks: what are your biggest priorities and events over the coming months? What's likely to happen and what can we do about it? Which relationships are strong - and which need work? What opportunities are we most excited and passionate about?

In Person

We can come to you, or suggest a suitable venue. We'll bring all the necessary materials.

Virtual

We work with a range of technical solutions to enable people to come together remotely.
TESTIMONIAL
“Many thanks for your work preparing, facilitating and reporting on the meeting. We were really pleased with the session and with the write-up of the outcomes. You’ve been great to work with throughout the process and have delivered the output that we were looking for, so many thanks. If we find ourselves with similar needs again, we’d hope to work with you in the future.”
Yvette Dore
Communications Director
Digital Radio UK

Case Studies

We’ve worked with a range of clients, from corporate household names to agencies, public sector bodies, universities, charities and startups.