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In order to make good decisions it is crucial that we evaluate things critically and objectively to help us determine the best course of action.
Our latest thinking and resources
How to become Antifragile
The book Antifragile argues that in order to succeed we should develop qualities that enable us to thrive and grow when exposed to volatility, randomness and disorder. Here are some tips for developing antifragility.
How easy is it to be influenced by advertising?
Pretty easily, it turns out. That’s according to a new study published in the Journal of Consumer Research which suggests that at least part of our response to advertising is beyond our control.
The Elephant and the Rider
Psychologist Jonathan Haidt introduced a useful analogy for thinking about behaviour change. Haidt argues that we have two sides: an emotional side (the Elephant), and an analytical, rational side (its Rider).
Status quo bias: when in doubt, do nothing
Keeping things the same, maintaining the "status quo", is thought by many to be the safe option. However, life is full of examples of this kind of inertia actually being the high risk option.
Knowing and avoiding confirmation bias
Its important we examine how and why we make decisions. Often, information that doesn’t fit needs to be dealt with, and the quickest solution is to reject or distort it. This is known as confirmation bias.
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