How Might We... is a way of starting a question to kick-start a discussion. The open-ended, optimistic phrasing is designed to encourage broad thinking. This technique was developed at P&G in the 1970s, and it has been used and promoted extensively by the design company IDEO.
This is a useful technique to quickly generate ideas that get to the heart of the problem you're trying to solve. By using the positive starting point, you quickly focus on generating useful, helpful approaches that are more likely to work for your audience.
To use this technique, put the letters HMW at the top of a post-it and then write what you want to achieve. Be careful of coming up with a closed HMW that tries to get to solutions too soon. Keep the language and challenge open.
Example HMWs:
After asking a few HMW questions you may find it useful to ask:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
