Purpose & Place

Build a shared statement of your team's purpose.

The group work individually and together to develop and understand their team purpose. They’ll then pair up with others, compare what they’ve written and create a new purpose statement that combines both of their points of view.

Type
Exercise
Time
45 minutes
Group size
4-12 people
Best as
Group exercise
In depth

A little more detail.

Working individually, each team member will write down what they see as the purpose of the team. They’ll then pair up with someone else, compare what they’ve written and create a new purpose statement that combines both of their points of view.

Each pair will then join up with another, forming a group of 4 to repeat the exercise again. Each iteration refines the purpose and brings more people together in their thinking.

The final round will be each group of 4 sharing their purpose statement with the whole team and then working as a team to bring all the statements together to form a single team purpose statement.

Your team may have a clear purpose already, in which case this exercise will make sure everyone understands and aligns to it with a statement they can easily communicate to others.

Outcomes

What you'll leave with.

BRIEF Facilitation notes

How to run it.

When to use it

Use Purpose & Place to help a team agree its purpose and its place in the wider organisation. Individuals write, then pair and combine, building up to a single shared purpose statement everyone can communicate clearly.

Use it when

  • A team needs a shared, well-understood sense of purpose.
  • People would describe the team's purpose differently if asked.
  • You want a statement the team can communicate to others.

Not the right tool when

  • The team needs to define how it works together broadly. Use Team Canvas.
  • You want to agree what success looks like and how to get there. Use Winning Team.
Used in

Workshops that feature this tool.

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Use it with your team

This tool works best in a well-facilitated room.

Using this tool with a skilled facilitator means that discussions are focused, time is used efficiently, and the group moves toward consensus, making the session productive and impactful.