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Customer Experience

Customer Experience

Activity
Customer Focus
60 minutes

We’ll identify 1-3 customer personas that are relevant to your business and will explore what it is like to be them using an Empathy Map. We'll consider how they think and feel, what they do and say as well as considering their pains, wants and gains from working with you.

Outcomes

What’s really going on inside the minds of your customers? This activity gives you the chance to step back and consider what’s going on for them. Armed with this information you’ll be able to understand what drives your customers and what they are looking for when they choose who to work with.
In Detail

Really getting inside the head of your customers will allow you to spot opportunities for how you can work better with and for them.

We’ll identify 1-3 customer personas that are relevant to your business and will explore what it is like to be them using an Empathy Map.

We'll consider how they think and feel, what they do and say as well as considering their pains, wants and gains from working with you.

Armed with this information you’ll be able to understand what drives your customers and what they are looking for when they choose who to work with.

Downloads

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