We’ll identify 1-3 customer personas that are relevant to your business and will explore what it is like to be them using an Empathy Map. We'll consider how they think and feel, what they do and say as well as considering their pains, wants and gains from working with you.
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Toolkit
Creative Genius Toolkit
This practical toolkit includes 10 of our most effective tools to help you generate original ideas and solve problems. Also included is our Creative Genius Guide, which explains how to use the tools and includes a variety of examples and real world scenarios.
What’s really going on inside the minds of your customers? This activity gives you the chance to step back and consider what’s going on for them. Armed with this information you’ll be able to understand what drives your customers and what they are looking for when they choose who to work with.
In Detail
Really getting inside the head of your customers will allow you to spot opportunities for how you can work better with and for them.
We’ll identify 1-3 customer personas that are relevant to your business and will explore what it is like to be them using an Empathy Map.
We'll consider how they think and feel, what they do and say as well as considering their pains, wants and gains from working with you.
Armed with this information you’ll be able to understand what drives your customers and what they are looking for when they choose who to work with.
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