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Who's Our Customer?

Who's Our Customer?

Customer Focus
30 minutes

We work with you to get clear on your customers; both current, potential and desire customers. We’ll narrow the list down to groups of similar customers; you may have one or you may have many.

Outcomes

When you know who your customers are and who you want them to be, you can tailor your products and services to them. Being clear on this will help you understand them and know more about how you need to work with them.
In Detail

To know your customer, you need to know who they are and who you want them to be. We'll work with you to identify;

  • Your current customers
  • Your potential customers
  • Your desired customers (who may or may not be your current or potential customers)

We’ll narrow the list down to groups of similar customers; you may have one or you may have many. They may be similar or they may be vastly different. Being clear on this will help you understand them and know more about how you need to work with them.

Downloads

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