Who's Our Customer?

Get clear on who your customers are.

We work with you to get clear on your customers; both current, potential and desire customers. We’ll narrow the list down to groups of similar customers; you may have one or you may have many.

Type
Exercise
Time
30 minutes
Group size
4-12 people
Best as
Group exercise
In depth

A little more detail.

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To know your customer, you need to know who they are and who you want them to be. We'll work with you to identify;

  • Your current customers
  • Your potential customers
  • Your desired customers (who may or may not be your current or potential customers)

We’ll narrow the list down to groups of similar customers; you may have one or you may have many. They may be similar or they may be vastly different. Being clear on this will help you understand them and know more about how you need to work with them.

Outcomes

What you'll leave with.

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BRIEF Facilitation notes

How to run it.

When to use it

Use Who's Our Customer? to get clear on current, potential and desired customers. Narrowing a broad list into groups of similar customers gives a team the clarity it needs to tailor products, services and messaging.

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Use it when

  • A team is unclear or divided on who its customers really are.
  • You want a foundation before deeper customer work.
  • Products and messaging need to be tailored to specific groups.

Not the right tool when

  • You already know your customers and want to understand them deeply. Use Customer Experience.
  • You want to map their end-to-end journey. Use Customer Journey Map.
Used in

Workshops that feature this tool.

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Use it with your team

This tool works best in a well-facilitated room.

Using this tool with a skilled facilitator means that discussions are focused, time is used efficiently, and the group moves toward consensus, making the session productive and impactful.