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Most of us will have participated in a brainstorm at some point in our career. People’s experiences and opinions range – some find them essential and stimulating, others have found them to be turgid and demotivating.

Maybe it’s the name that’s the problem – in fact a county council once banned the term ‘brainstorming’ and replaced it with ‘thought showers’. Whatever you call it (might we humbly suggest ‘Creative Huddle’?) here’s how to make sure you get the most out of a group idea generation session.

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