Innovation

Customer Focus

By gaining a deep understanding of your customers and stakeholders, how they experience working with you and their desired experience, you can design truly useful products, services and solutions for those who matter most.

Workshops & tools to analyse customer behaviour
Team workshops to consider & engage key stakeholders
Tools & techniques to design great customer experiences

Customer Focus

Trusted by the best

We’ve worked with a range of clients, from corporate household names to agencies, public sector bodies, universities, charities and startups.

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TESTIMONIAL

“You have achieved so much. Your influence and training have resulted in outcomes that exceeded my hopes and expectations.”

Jenny Green

Founder & Director

AEL Outdoor Solutions

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Some sample starting points to begin our work together

Know Your Customer

Know Your Customer

This one-day workshop will help you dig into understanding your customers and their experience with you. You'll then focus on generating ideas and plans for taking action.

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TESTIMONIAL

“Many thanks for your work preparing, facilitating and reporting on the meeting. We were really pleased with the session and with the write-up of the outcomes. You’ve been great to work with throughout the process and have delivered the output that we were looking for, so many thanks. If we find ourselves with similar needs again, we’d hope to work with you in the future.”

Yvette Dore

Communications Director

Digital Radio UK

Tools & Techniques

We can draw from a variety of approaches to help you achieve your objectives. Here are just a few examples:

Who's Our Customer?

Who's Our Customer?

We work with you to get clear on your customers; both current, potential and desire customers. We’ll narrow the list down to groups of similar customers; you may have one or you may have many.

Customer Journey Map

Customer Journey Map

We’ll create customer journey maps that show current and desired paths allowing you to understand what your customers are currently experiencing and spotting where you can make changes.

Customer Experience

Customer Experience

We’ll identify 1-3 customer personas that are relevant to your business and will explore what it is like to be them using an Empathy Map. We'll consider how they think and feel, what they do and say as well as considering their pains, wants and gains from working with you.

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Case Studies

We’ve worked with a range of clients, from corporate household names to agencies, public sector bodies, universities, charities and startups.

Graduate innovation workshop for a national retailer

We designed and facilitated a one-day workshop to help graduates understand the best tools and approaches for innovation.

Idea sessions for a corporate customer forum

We worked with the customer forums team at a large technology company to design and facilitate ideation sessions at their customer forums in Rome, Palm Springs and Amsterdam.

FEATURED RESOURCE

Creative Genius Guide

This collection of tools and techniques will help you generate brilliant ideas quickly, whether on your own or in a group.

Creative Genius Guide

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