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Brand workshops that align your team behind what you actually stand for.
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Brand is the evidence the outside world has of the organisation, what customers, partners, and employees actually experience against the brand the leadership team believes it is building. It's the downstream evidence that reveals whether everything else in the organisation is working in line with the strategy.
I offer a range of services to close the gap between what your brand intends and what people experience, from aligning the leadership team behind the promise, keeping it deliberate across the year, to seeing clearly where the outside view and the inside intention diverge. The causes are usually deeper than marketing can reach.
One-to-one coaching for senior leaders and CEOs, focused on presence, decision-making and how you come across. Leaders are the most-read signal of the brand, so the distance between how you intend to land and how you actually land matters.
A quarterly two-day offsite that aligns the organisation underneath the brand. The team works on the strategy, behaviours and delivery that customers actually experience, so what people encounter starts to match what leadership intends. This is my flagship offer for leadership teams.
360-degree feedback that shows how a leader and team are truly experienced by the people around them, set against how they intend to come across. Honest, structured and anonymous, it names the signals others read and the gap between intention and impression.
My Alignment Diagnostic reads your organisation across five dimensions, one of which is brand. It measures the brand gap: how far the outside experience matches the inside intention, and where the top team and the wider market read it differently. It ends with a clear picture and a next move.
Each workshop is built on the framework above. Run as one-offs or part of a wider programme.
A brand workshop helping leadership teams examine the gap between the brand they're building and the brand customers, partners, and employees actually experience, and trace it back to what is usually producing it.
An open workshop introducing the full OTSP methodology, with case studies including Apple, Netflix, and Ferrari. Suitable for individual leaders and senior HR professionals.
Explore what values really are and how to identify your own. Close the gap between the values you hold and how you behave.
Most people treat brand as marketing's job. But the customer doesn't care about the org chart. This session shows that to the customer, every interaction adds up to one impression, and everyone shapes a part of it.
Field notes and insights from the work.
Self-contained tools from the wider toolkit.
If reading this page has surfaced something specific about the brand your customers, partners, or employees are actually experiencing, let's talk.
“The workshop was super insightful and has given us plenty of tools to work with. I would definitely recommend working with James.”Claudia Bastiaensen, Head of Trade Marketing, Berkmann Wine Cellars
