Brand

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Brand
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Core Workshop

Brand

Brand is the external expression of internal alignment.

A full-day workshop that treats brand as the public scoreboard for whether the rest of your organisation is genuinely aligned. You'll examine honestly how your organisation is currently experienced from the outside, trace those experiences back to the internal choices producing them, and leave with named consistency commitments your leadership team owns together.

Duration
Full day
Format
In-person
Group size
6 to 20
ideal
Best for
Leadership teams
The day

Browse the agenda.

The standard format is a full day, 09:30 to 16:30.

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09:30
The Brand Frame
Brand as the external expression of internal alignment.
60 minutes
Canvas
The opening module of the Brand pillar workshop. Establishes brand as the external expression of internal alignment, illustrated through Ferrari and Patagonia, then turns the same lens on the team itself.
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09:30
Morning Break
15 minutes
09:30
The Honest Audit
Surface the gap between the brand you say and the brand you produce.
90 minutes
Diagnostic
Surfaces the gap between the brand the team articulates and the brand the organisation actually produces. From external evidence to private suspicion to shared diagnosis. The hardest module of the day.
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09:30
Lunch Break
45 minutes
09:30
Internal Alignment Trace
Trace brand symptoms back to internal causes.
90 minutes
Diagnostic
A diagnostic canvas for tracing observable brand experience backwards to the internal choices producing it. Builds on the Honest Audit and surfaces which OTSP pillars carry the alignment work.
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09:30
Afternoon Break
15 minutes
09:30
The Recognisable Signature
Define the texture every encounter should have.
60 minutes
Exercise
Articulates the consistent texture every encounter with the organisation should reliably have, then maps the surfaces where the signature currently holds or breaks. Texture, not strategic positioning.
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09:30
The Consistency Commitments
Own a surface, set a standard, set a check.
45 minutes
Exercise
The closing module of the Brand pillar workshop. Each leadership team member takes specific consistency commitments back to their function: an owner, a surface, a standard, and a 90-day check.
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Download AGENDA (PDF) →
What you leave with

Three things that change in the room.

one

See your brand clearly as the external expression of internal alignment, drawing on case studies including Ferrari and Patagonia

two

Audit honestly the gap between the brand you think you have and the brand your organisation currently produces

three

Leave with named consistency commitments, owned across the leadership team, that close the gap between intention and what actually lands

Next step

Book it for your team.

Every engagement starts the same way: a 30-minute call to understand the team, the situation, and what good would look like. From there, we agree the shape of the workshop together.

TESTIMONIAL
“We gave Creative Huddle plenty of information about our objectives and goals. They used this information to totally tailor the programme around our team and the individuals in it.”
David Knowles
Managing Director, ThinkBDA
CASE STUDIES

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