Own a surface, set a standard, set a check.
The closing module of the Brand pillar workshop. Each leadership team member takes specific consistency commitments back to their function: an owner, a surface, a standard, and a 90-day check.
The Consistency Commitments turns the day's diagnosis into ownership. Each leadership team member takes one specific surface back to their function and commits to a standard, with a 90-day check.
A commitment has four parts: Owner (a named person, not a function or committee), Surface (one specific touchpoint from the material breaks identified in the Recognisable Signature), Standard (a specific, observable behaviour), and 90-day check (a specific moment when the team verifies whether the standard has held).
The session runs in four phases: framing, individual drafting, peer refinement, and a share-back that puts the check date in the calendar before the day ends. The discipline is specificity and ownership. Soft commitments evaporate. Specific commitments with named owners and dated checks have a much higher chance of holding.
Each leadership team member leaves with one named commitment: a surface they own, a standard they will uphold, and a 90-day check date in the calendar. The team holds the collective set as their accountability for closing the consistency gap.
This closes the day by turning the diagnosis into specific standards each leader will uphold. Frame the close, have each person draft one commitment, test them in pairs, then share them and get the check date in the diary before anyone leaves.
Frame the close. The team has spent the day diagnosing, and now each person takes one specific piece of that work back to their function. These are standards each leader will uphold on a specific surface, with a specific ninety-day check, and they are more than general goals.
Each person picks one surface from the material breaks and writes their own commitment: the owner, which is themselves, the surface, the standard, and the ninety-day check. One commitment each, because it is better to land one cleanly in ninety days than to leave with five that quietly evaporate.
Pair up. Each person reads their commitment to their partner, and the partner's job is to test it: is the standard specific, is the check verifiable, is the surface owned, and is the standard genuinely different from what you are doing now? Refine until both partners agree the commitment would be unmistakable in ninety days.
Each person reads their refined commitment to the room in two or three sentences, and the facilitator captures them on the canvas. Set the ninety-day check date in the calendar before the session ends, because if it is not in the diary the commitments will quietly disappear. Close with the line that opened the day: brand is the external expression of internal alignment, and these commitments are how that alignment becomes visible.
Use The Consistency Commitments when a brand session has surfaced where things slip and you want each leader to leave owning one fix. Every person names a surface, sets a standard, and puts a 90-day check in the calendar.
Using this tool with a skilled facilitator means that discussions are focused, time is used efficiently, and the group moves toward consensus, making the session productive and impactful.
