Future Customer Vision

Imagine the future once your goals are achieved.

We’ll guide you through a quick exercise to imagine the future when you’ve achieved your goals. You’ll consider the opportunities you identified and what they look like now they are realised.

Type
Exercise
Time
15 minutes
Group size
4-12 people
Best as
Group exercise
In depth

A little more detail.

Plans are in place, but how will it feel to get there?

This session will help you connect to the future when you have achieved your goals.

You’ll consider:

  • The opportunities you identified and what they look like now they are realised
  • What the results are from the improvements you implemented –what’s different now and what’s possible now that wasn’t before?
  • How is feels to be in this new future; both for you and your customers.
  • What opportunities now exist as a result of the improvements you’ve made.
Outcomes

What you'll leave with.

BRIEF Facilitation notes

How to run it.

When to use it

Use Future Customer Vision to help a team connect with the future it is working towards. Imagining the moment when improvements are realised makes the goal vivid and shows what new opportunities open up for you and your customers.

Use it when

  • Plans are in place and you want people to feel the destination.
  • A team needs motivation and a shared picture of success.
  • You want to surface opportunities that only appear once goals are met.

Not the right tool when

  • You need concrete next steps rather than a vision. Use Making It Happen.
  • You are mapping current customer experience. Use Customer Journey Map.
Used in

Workshops that feature this tool.

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Use it with your team

This tool works best in a well-facilitated room.

Using this tool with a skilled facilitator means that discussions are focused, time is used efficiently, and the group moves toward consensus, making the session productive and impactful.