Online Surveys

Gather feedback from many stakeholders efficiently.

Electronic questionnaires distributed to stakeholders to gather large-scale feedback efficiently.

Type
Diagnostic
Time
Group size
Best as
Stakeholder research
In depth

A little more detail.

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When to use it

Use Online Surveys when you need input from a large number of stakeholders quickly. A well-designed questionnaire gathers comparable data at scale, giving a broad picture of opinion that deeper methods cannot reach on their own.

Illustration of a woman with orange hair holding a tablet and giving a thumbs up.

Use it when

  • You want feedback from more people than you could interview.
  • Comparable, quantifiable answers matter for the decision.
  • Time or geography makes in-person methods impractical.

Not the right tool when

  • You need to understand the reasoning behind opinions. Use Face-to-Face Interviews.
  • The topic benefits from discussion and challenge. Use Focus Groups.
Use it with your team

This tool works best in a well-facilitated room.

Using this tool with a skilled facilitator means that discussions are focused, time is used efficiently, and the group moves toward consensus, making the session productive and impactful.