Make the vision land with the people who hear it.
A structured tool where participants work on making their vision more specific, more ambitious, or more human, depending on where their diagnostic revealed the biggest gap.
Making It Compelling gives each participant a set of targeted prompts designed to address the specific weakness identified in the Clarity of Direction exercise. It routes participants towards the prompts most relevant to their gap: specificity prompts for visions that are too abstract, ambition prompts for visions that are too cautious, and humanity prompts for visions that are too disconnected from what people care about.
Participants leave with a sharper, more compelling version of their vision, grounded in the diagnostic work they have just completed.
Recap the three gap types from the diagnostic, then send each person to the prompt set that matches their gap. The exercise works best when people feel they are working on their real weakness.
Set up the exercise and route each person to the prompt set most relevant to them. Take a minute to read back the gaps people identified so everyone is clear which set they are working with, because if everyone works through the same prompts, those with a different gap will get less from it.
Give people thirteen minutes of individual writing on the prompt set that matches their gap. For visions that are too abstract, the specificity prompts ask: if your vision were true, what would be visibly different about how your team or organisation operates day to day; what would you be measuring that you are not measuring now; and what decisions would become easier if your vision were completely clear? For visions that are too cautious, the ambition prompts ask: what would you attempt if you knew you could not fail; what does your team or organisation look like at its absolute best, and what would it take to make that the norm; and if you achieved your current vision, would you be proud of it? For visions that are disconnected from what people care about, the humanity prompts ask: why does this vision matter beyond the commercial result; what is better in the world, for real people, if it is achieved; and how does it connect to what the people in your team actually care about in their work?
Ask each person to rewrite their vision in two or three sentences, incorporating what they have just developed.
Invite three or four people to share their revised vision and name one thing that changed.
Use Making It Compelling when a vision exists but lands flat with the people who hear it. Targeted prompts push each person to make their vision more specific, more ambitious or more human, wherever it is weakest, and rewrite it sharper.
Using this tool with a skilled facilitator means that discussions are focused, time is used efficiently, and the group moves toward consensus, making the session productive and impactful.
