Strategy

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Strategy
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Core Workshop

Strategy

Think clearly. Prioritise confidently. Move forward.

A strategy workshop built on the On The Same Page framework and the Creative Huddle Strategic Intent tool, helping leadership and functional teams make clear, specific choices about where to focus, how to compete, and what to step back from.

Duration
Full day
Format
In-person
Group size
6 to 20
ideal
Best for
Leadership teams
What you leave with

Three things that change in the room.

one

Build a shared picture of the forces shaping the organisation across time and pressure using Strategy Radar

two

Work through the steps of the Strategic Intent framework: Ambition, Arena, Edge and Proof, to make direction explicit and testable

three

Translate the strategy into priorities, operational plans, and named commitments that travel beyond the room

About the session

Most strategy workshops produce a slide deck. This one produces a decision.

The Creative Huddle strategy workshop is built on the principle that strategy is a set of clear, specific, testable choices, and that the only way to make those choices well is in a room where the real constraints, the honest disagreements, and the difficult trade-offs can be surfaced and worked through together.

The workshop begins with a shared read of the landscape: what the organisation knows, what is emerging, and what the broader environment is doing. It then moves through the Strategic Intent framework, Ambition, Arena, Edge and Proof, to make direction explicit. The rest of the programme translates that direction into priorities, capabilities, plans, and commitments.

Strategy is the second of the five On The Same Page pillars, and the one that everything else depends on. When strategy is genuinely clear, people know what to focus on, what to deprioritise, and why the choices have been made. When it is vague, effort accumulates without direction and alignment never quite holds.

Most organisations have goals. Far fewer have strategy, a clear set of choices about where they will compete, how they will win, and what they will set aside. The distinction matters: goals without choices produce effort without direction.

For a leadership team setting organisational direction

The workshop gives senior leaders the structured space to surface and test the choices they are making implicitly, align on what they are actually committing to, and leave with a strategy specific enough to guide decisions at every level.

For a team working on their own strategy within the organisation

The same process applies at team level: clarifying purpose, understanding the context the team operates within, setting direction, and translating high-level organisational strategy into specific priorities for the team's own area.

People leave with a strategy that is specific enough to guide behaviour, motivating enough to hold attention, and clear enough to be remembered.

The day

Browse the agenda.

The standard format is a full day, 09:30 to 16:30. A two-day version is available where the team wants overnight reflection time and a deeper operationalisation pass.

Download AGENDA (PDF) →
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Pre-work
Signal Safari
Gets the grey matter working before we kick off.
Exercise
Pre-work completed by participants in the week before the strategy workshop. Each person scans their usual sources for signals across six categories that mirror the Strategy Radar, then imagines future content from those same sources, and brings the collected signals into the opening session.
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09:30
Strategy Radar
Reading the landscape together
90 minutes
Canvas
A structured environmental scanning tool that maps the forces acting on an organisation across three time rings (Now, Medium term, Horizon) and six categories (Capability, Culture, Operations, Customers, Competition, The Wider World), each with two sub-bearings. Marker size encodes pressure. Draws on the logic of SWOT, PESTLE, Five Forces, and Blue Ocean thinking without requiring participants to run those frameworks separately.
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09:30
Morning Break
15 minutes
09:30
Strategic Intent
Ambition, Arena, Edge, Proof
90 minutes
Framework
Creative Huddle's proprietary framework for setting strategic direction. A four-part structure, Ambition, Arena, Edge and Proof, that guides a leadership team from environmental awareness through to a clear, shared, and honestly tested strategic position.
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09:30
Lunch Break
45 minutes
09:30
Strategic Trade-Offs
What are we deliberately stepping back from?
60 minutes
Exercise
The opening session of Day 2. Takes the Strategic Intent outputs and moves them from direction-setting into prioritisation, asking the team to make explicit decisions about what they will stop, reduce, or deprioritise in light of their chosen strategy.
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09:30
Pre-Mortem
Imagine it failed. Work out why.
45 minutes
Exercise
A structured risk-identification technique in which a group imagines that a plan or project has already failed, then works backwards to identify what caused it. Developed by psychologist Gary Klein, it gives teams a practical way to surface concerns and weak points that might otherwise go unspoken in the enthusiasm of planning, before commitment is too deep to act on what is found.
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09:30
Afternoon Break
15 minutes
09:30
Strategy Rollout
How do we make it real?
60 minutes
Exercise
The closing module of the strategy workshop, combining Strategic Storytelling, communication planning, and commitment-setting. Participants learn how to tell the strategic story compellingly, plan who needs to hear it and how, and leave with specific personal commitments connected to the choices made during the workshop.
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Post-workshop
Summary Report
Everything discussed and agreed.
Report
Within 48 hours after the workshop, you will receive a comprehensive workshop report.
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Post-workshop
Debrief Session
A call to unpack once the dust has settled.
Call
One or two weeks after the workshop has finished, together we'll review discussions and outcomes, and I'll make any relevant recommendations for next steps.
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Who it's for

Built for teams who need real clarity, not another planning document.

Leadership teams

Setting or resetting organisational direction. The workshop produces a strategy specific enough to guide decisions at every level, with the shared ownership that only comes from reasoning together through the choices.

Functional or departmental teams

Working on their own strategy within an already-set wider direction. The Strategic Intent questions reframe at team level, with an explicit alignment conversation about how the team's strategy connects to the direction above.

Next step

Bring it into your own team.

Every engagement starts the same way: a 30-minute call to understand the team, the situation, and what good would look like. From there, we agree the shape of the workshop together.

TESTIMONIAL
“Creative Huddle ran an offsite for our board to define our strategy for the coming years. It was incredibly helpful to have a skilled facilitator to help us analyse our business, clarify our thinking and challenge us to make decisions on our future direction. Everything was clearly summarised in a concise report afterwards, which helped us maintain momentum and take tangible outcomes from the day.”
Chris Peach
Chief Financial Officer, Munnelly Group