PESTLE is a mnemonic for factors that drive and shape market trends and consumer behaviour. It stands for: Political, Environmental, Societal, Technological, Legal and Economic. Participants spend time analysing their business from the perspective of each of these factors.

Which of your ideas and projects should take priority? Which will offer the best return for the least resources? If some of your ideas look great but seem hard to achieve, can you simplify or streamline them so they take less resources or effort?

Put yourself in the shoes of your competitor, or your opposite number. If you were them, and imagine they know everything about you and your weaknesses. What would they do with that information? How would they capitalise?